Randstad Employer Brand Research, Ukraine – 2021
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Randstad Employer Brand Research, Ukraine – 2021

Randstad Employer Brand Research, Ukraine – 2021

Randstad Employer Brand Research, Ukraine – 2021

On April 14, the Randstad Award ceremony in Ukraine was broadcasted live, opening the results of this year's independent international employer brand survey. As part of the study, ANCOR Ukraine and Randstad holding announced the list of companies that Ukrainians have outlined as 2021 employers of choice!

This year the Randstad Employer Brand Research covered more than 200,000 respondents in 34 countries. All countries participating in the study generate 80% of the world economy. The aggregated data fully reflect global trends in the global labor market. 

6,703 respondents took part in the Ukrainian survey. The sample was conducted by gender, age, level of education and geography of respondents. The survey involved both employed employees and those Ukrainians who are currently in the process of looking for work, representatives of various industries and professions aged 18 to 65 years.

The key drivers to choose employers in Ukraine this year:

39% of Ukrainian workers are attracted by the opportunity to work remotely, which makes this criterion less important than others. Women and workers with higher education tend to rate it higher, but not high enough, compared to more important ones. For part-time workers, remote work is important (46%) than for the average worker (39%).

Two of the three employees were involved in the decision on the need for remote work, while other employees working remotely were not involved in the choice of this format. More than half of employees with higher education continued to work normally (56%).

45% of employees were sent on leave at their own expense, or they lost their jobs altogether, started working under new conditions, or for other reasons saw changes in the nature of employment because of COVID-19.

The largest share of those who became unemployed was among workers with below average education (15%) and secondary education (13%). Among those who started working more, there are employees with higher education (6%). However, most Ukrainians continued to work normally. This mainly applies to men, workers over the age of 35 and those with higher education. 

Over the last 6 months of 2020, 13% of Ukrainian employees have changed employers. The majority were men (15%), indicating that women (12%) were less likely to transition. Another 27% of employees intend to change employers in the next 6 months.

Job search sites (49%) and personal links (48%) are the channels most often used by those who have changed employers. 

Young people and workers with higher education prefer company websites with information about vacancies. Men more often than women seeking employment with Google, as well as representatives of the so-called blue collars.

In the course of the study employers attractiveness, the respondents identified the most attractive employers in various industries of the Ukrainian market.

In different sectors of the economy awards were given to:

  • Automotive industry - AVT Bavaria

  • Pharmaceuticals - Bayer

  • Food consumer goods - Coca-Cola

  • Non-food consumer goods - L'OREAL

  • Chemical and agrochemical industry - BASF

  • Information technology - GlobalLogic

  • Non-food retail - Adidas

  • Food retail - METRO Cash and Carry

  • Financial services - National Bank of Ukraine

  • Telecommunications - Nokia Solutions and Networks

  • Agriculture - Continental Farmers Group

  • Metallurgy and Mining - ArcelorMittal

  • Transport and logistics - DHL

  • Media - StarLightMedia

  • Mechanical Engineering - KB Yuzhnoe

The two main Awards by designer Marcel Wanders were given to most attractive national and international employers in Ukraine. For the second year in a row, Naftogaz Group was recognized as the most attractive national employer. For the third year in a row, Samsung became the most attractive international employer.

Congratulations to the winners!

The full 2021 Award Ceremony you may see here

We would like to thank information partners and guests of the gala ceremony:

  • European Business Association;

  • the first online resource for job search in Ukraine robota.ua;

  • Ukrainian Association of HR Professionals HR Pro;

  • monthly practical journal Personnel Management;

  • HR Liga portal

  • Broadcast partner – Unistaff;

  • The guest of honor -  JTI Ukraine

The host of the ceremony – TV star, model and writer Olga Freimut.

Special guest of the ceremony – Radu Poklitaru, chief choreographer of the Kyiv Modern Ballet Academic Theater, Honored Artist of Ukraine, laureate of the National Prize of Ukraine named after T. Shevchenko, winner of the award "Man of the Year - 2017", People's Artist of Moldova, winner of international competitions.

Ceremony speakers:

  • Rebecca Hendersson, Executive Board member, CEO of Randstad Global Businesses;

  • Hary Bottka, Managing Director, strategic clients, Randstad Group;

  • Jan Denys, PR and External communications director, Randstad Group.

We were happy to meet speakers from leading employers:

  • Paul Holloway, CEO of JTI Ukraine;
  • Vasiliy Bovdilov, CEO of Unilever;
  • Kirill Mankowski, CEO of robota.ua.

Speakers from ANCOR:

  • Iryna Prudnikova, CEO, ANCOR Ukraine

  • Yuriy Perch, Territorial Director, ANCOR Ukraine

  • Andriy Danyliuk, Business Development Director, ANCOR Ukraine

Yuriy Perch, Area Director, ANCOR Ukraine: "In fact, this ceremony, this award is a human dimension of our activities in corporations. Among our talks on digitalization, robotization, about AI that might replace people, human dimension is very important. It is a humanistic dimension, so we started from values, motivational principles, from what moves people forward, from what gives meaning to their activities and lives. Based on this, the concept of work-life balance should be adjusted to work-sence balance. The more meaningful your employees and your team are, the more opportunities for expression of their personalities you give - the more motivated and efficient they will work."

For more information:

Irina Kononova
Senior marketing specialist
Tel.: (044) 495-15-20 

Email: i.kononova@ancor.ua

ANCOR is an international staffing group founded in 1990. ANCOR offers clients solutions in the areas of outsourcing, recruitment and consulting. ANCOR operates in 40+ offices and annually provides services to more than 2,000 clients, international and national companies. In the global market, ANCOR works in partnership with the international holding Randstad. The consolidated turnover of the group in 2020 amounted to 260+ million euros.




Since 2012, ANCOR has been an exclusive strategic partner of Randstad Holding. Randstad was founded in 1960 in the Netherlands. The product portfolio varies from the selection and provision of staff of various categories for permanent work and temporary projects to comprehensive HR solutions. The company is currently represented by 4,715 offices in 38 countries; Randstad has 34,680 employees. Every day, the company sends 568,800 full-time employees to its customers. Randstad's annual revenue for 2020 was 20.7 billion euros. 

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